Need for Happiness

We human beings are in search of happiness from time immemorial. Different religions and philosophers have deliberated on happiness. There have been long debates and discussions on the concept and definitions of happiness, the paths to happiness, and many other aspects of happiness.

In India, happiness has its origins, most probably in the Vedic age (c. 1500 – c. 500 BCE). There is a large volume of knowledge and literature on happiness from many revered people from various walks of life shared in multiple sources, including scriptures going back to the Vedic age (c. 1500 – c. 500 BCE). Not only ideas, philosophies, and literature but also various applications of these for the practice of happiness, such as compassion, meditation, and yoga, were also created and practised over a long time in this ancient Indian civilisation. Indeed, happiness and India have a very long association.

“Sarve bhavantu sukhinaha, sarve santu niramaya

Sarve bhadrani pasyantu, ma kaschid dukhabhaga bhavet.”

(May all be happy, may all be free from disease, May all perceive good and may not suffer from sorrow). 
( Source: Based on India’s Puranic Wisdom)

Globally, in the last two decades, there is a lot of research on happiness from various aspects using scientific methods, including what makes people happy, how to be happy etc. Though there is a lot of rich literature on happiness, there is a need for more practice of happiness. Also, there are increasing levels of stress and mental health issues, particularly in cities. The pandemic of COVID-19 is also making people rethink various aspects of life, including happiness.

The primary purpose of humans is to be happy, as other purposes ultimately lead to happiness. Since happiness is so important, we cannot leave it to chance, and there is a need for a happiness strategy in our lives.

Who We Are




Chief Mentor & Advisor 
Prof Rajesh K Pillania

Leading a Research-Based Happiness Movement in India,  #1 Management Researcher in India (Ranked jointly), Top Strategy Professor in India (Awarded), Ex-Harvard Asia Fellow, Standup Comic on Strategy & Happiness, Humorist, Philanthropist.

Professor Pillania’s works in the area of strategy, innovation and happiness. His 17 years of academic work consists of three major phases.


Professor Pillania 3.0: Leading the 'Research-based Happiness Movement in India'

This involves research on happiness and sharing of happiness research findings with masses and industry. This has resulted in annual India Happiness Reports and India Cities Happiness Reports, two practice-oriented books on happiness, many research papers and media articles. His work is widely covered by various Indian and international media outlets. He is the leading researcher on happiness in India and a pioneer in bringing happiness research to the masses in India. Leading global thinkers on happiness endorse his research work. He conducts training programs on happiness and teaches a course on happiness strategy. He has spoken on various national and international platforms on happiness.

Professor Pillania 2.0: Focused on making Strategy, Innovation and Happiness Simple, Humourous (memorable) and Executable through his innovative Training, Teaching, Research and Consultancy.

Professor Pillania 1.0: Focused on research in strategy and innovation.

Professor Pillania is rated and awarded the Top Professor for Strategy in India by ASSOCHAM and Education Post. He is recognised for his extensive research, jointly ranked number one in average research productivity among management faculty (including IIMs/IITs/ISB) in India. He is a prolific writer, a popular teacher, and a highly sought after trainer on happiness, strategy and innovation. His past research or academic experience includes the Indian Institute of Management, Kozhikode; Smith School of Business, University of Maryland, USA; Harvard University, among others.

He can be reached at


Prof. Ruut Veenhoven

Pioneer and World Authority on the Scientific Study of Happiness; Director, World Database of Happiness.

Prof Ruut Veenhoven (1942) studied sociology. He is also accredited in social psychology and social-sexology. Dr. Veenhoven is an emeritus professor of ‘social conditions for human happiness’ at Erasmus University Rotter­dam in the Netherlands, where he is currently involved in the Erasmus Happiness Economics Research Organization. Dr. Veenhoven is also a special professor at North-West University in South Africa, where he is involved in the Opentia research program.  He is director of the World Database of Happiness and a founding editor of the Journal of Happiness Studies. 

Prof. Veenhoven’s research is mainly on ‘happiness’ in the sense of subjective enjoyment of life. One strand of his research is ‘happiness and public choice’. The purpose is to build an evidence basis for policies that aim at greater happiness for a greater number. Another research line is ‘happiness and private choice’, and the purpose is here to build an evidence base on which individuals can draw when faced with major life choices.